During the iPad2 launch Steve Jobs previewed a video that chronicled the various uses of the iPad- one of which was medicine.
Dr Halamka, who had recently announced that he would step down from his post as chairman of the US government’s Healthcare Information Technology Standards Panel (HITSP) spoke on the video about how the iPad could build a relationships between doctor and patient and concluded with a loaded statement of “So I think what is so exciting about the iPad, is it will change the way doctors practice medicine”
Worldofdtcmarketing.com, however, disagree that it will be the ipad2 which will change the world of medicine but agrees that tablet technology will be involved. They state that by the end of 2011 there will be over 80 tablets on the market to choose from. Jobs in the iPad launch speech claimed that 2011 would be the ‘year of copycats’ and that the competition haven’t even cracked the technology of the iPad 1, however with large capital investments such as ‘The Motorola Zoom’- a multimillion dollar projects to become the Ultimate Tablet ( BrandRepublic.com), there is competition in the market.
The iPad which was host to 65,000 medical apps at the time of launch has been increasing in pharmaceutical favour with the creation of some truly incredible applications (‘Apps’).
One such app is the ‘3d4 Medical app’. The medical pictures app was ranked number 1 in 49countries, and the Heart Pro (Nova Series) was chosen from over 65,000 to be shown on Apple's iPad commercial, currently being shown in the UK, Japan, France and Germany (3d4 Medical.com). It is also listed as one of the best iPad apps by Apple's VP, Michael Tchao (3d4medical.com).The apps, which are medically approved, create realistic images which can be studied, cut, explore etc. and customised by doctor to explain patients their specific injuries, among many other medical uses.
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